Not enough demand
142 phone calls across three states in eighteen months
A search and click-to-call programme for a tree care business operating across three New England states.
Counted a business outcome
Leads, calls or conversions were counted. Revenue was not — no record here measures it.
- Industry
- Tree care and removal
- Business model
- Home services
- Company stage
- Undisclosed
- Constraint identified
- Not enough demand
- Channel
- Google Ads
- Time period
- 18 months
- Budget
- $2,000 per month
- Client
- Published anonymously at the client’s request
Where it started
An established tree care company with a good reputation was not generating enough high-intent phone inquiries. Traditional marketing was not reaching people at the moment they needed the service.
The constraint, and why
The business had the crew and the reputation. What it lacked was a reliable flow of people with immediate intent.
What actually changed
- A search campaign built and optimised per keyword rather than one broad campaign
- Click-to-call ads to let people reach the business directly from the result
- Each ad routed to a specific landing page rather than the homepage
Residential and commercial customers across Maine, New Hampshire and Massachusetts. Budget recorded at $2,000 per month.
Measured results
Conversions
157
Measured in the platform, not reconciled to finance · Google Ads
Phone calls
142
Measured in the platform, not reconciled to finance · Google Ads
Impressions
31,943
Measured in the platform, not reconciled to finance · Google Ads
Click-through rate
2.26%
Measured in the platform, not reconciled to finance · Google Ads
What is different now
Phone inquiries arrived from people actively looking, rather than from general awareness advertising.