Who you would be working with
Rooted in Dallas–Fort Worth. Working with companies across the United States.
Clients served is cumulative since 2018, not a current client count. We would rather give you the less flattering number with its definition attached.
A fixed annual scope of work bills you in September for the thing that stopped being the limit in March. The work that matters changes; the contract should be able to follow it.
When four vendors each own a channel, every one of them can hit their targets while revenue goes nowhere, and nobody has done anything wrong. Somebody has to be accountable for the whole cycle.
Impressions, sessions and rankings are inputs. They can all improve while revenue falls. If a number on a report cannot change what you do next, it does not belong on the report.
Most businesses that believe they have a demand problem have a response problem. It costs almost nothing to fix and makes everything bought afterwards work better. Saying so costs us revenue in the short term and earns the relationship in the long one.
A strategy handed back to a team that is already at capacity is not a deliverable, it is a transfer of risk. We operate what we design.
Two co-founders, both owner-operators. They run the company and they work on the accounts — which is the entire argument for a retained partnership rather than an agency that assigns you to whoever is free.
Co-Founder · Owner-Operator
Strategy and diagnosis. Tyler is in the room for the constraint call and stays on the account afterwards.
Biography to follow. Tyler has asked that we publish nothing about his background until he has written it himself — which is the same standard this site applies to every other claim on it.
Co-Founder · Owner-Operator
Build and operation. Steven owns what gets implemented and whether it keeps running after it ships.
Biography to follow. Steven has asked that we publish nothing about his background until he has written it himself — which is the same standard this site applies to every other claim on it.
You will meet whoever would actually run your account on the first call. That is a fair thing to ask for before committing to anything, and a fair thing to expect.
Rooted in Dallas–Fort Worth. Working with companies across the United States.
Texas is where the company is from, not a restriction on who it works with. We do not publish city pages for places we have no presence in, and we will tell you if a time zone genuinely makes a partnership harder.
The Blueprint works without any of this. Separately, may we measure how the site is used, and whether our advertising works? Both are optional. What each does.