Not enough demand
Four years of search for a three-location storage business
A long-running Google Ads programme across three South Florida locations, measured over four years. The longest-running record we have, and the largest volume.
Counted a business outcome
Leads, calls or conversions were counted. Revenue was not — no record here measures it.
- Industry
- Self storage
- Business model
- Multi-location
- Company stage
- Undisclosed
- Constraint identified
- Not enough demand
- Channel
- Google Ads
- Time period
- 4 years
- Budget
- $3,500 per month
- Client
- Published anonymously at the client’s request
Where it started
A storage business with three locations was struggling to generate phone calls and bookings consistently across all of them. Each location competed in its own local market.
The constraint, and why
The business had capacity to fill and an established local reputation. What it lacked was reliable volume of people actively searching for storage at the moment they needed it.
What actually changed
- Separate search campaigns built per location rather than one account-wide campaign
- Targeting focused on people actively searching for storage units or directions to a nearby facility
- Each region routed to its own landing page, handled by phone agents
- A remarketing campaign to bring back people who started but did not complete a booking
Three locations, bookings taken by phone and on the website, handled by phone agents. Budget held at $3,500 per month across the account.
Measured results
Conversions
2,158
Measured in the platform, not reconciled to finance · Google Ads
Phone calls
1,915
Measured in the platform, not reconciled to finance · Google Ads
Impressions
426,098
Measured in the platform, not reconciled to finance · Google Ads
Click-through rate
1.71%
Measured in the platform, not reconciled to finance · Google Ads
Cost per conversion
Calculated by us≈ $78
Directional only · Calculated: $3,500 per month × 48 months ÷ 2,158 conversions. Assumes the budget held constant across the four years, which the record does not confirm.
What is different now
Each location had its own measurable demand channel rather than competing inside one undifferentiated account.