Not enough demand

Cost per lead cut from $133 to $47 in eight months

An eight-month efficiency programme on a $1,000 monthly budget. Spend and lead count reconcile.

Counted a business outcome

Leads, calls or conversions were counted. Revenue was not — no record here measures it.

Industry: Pest, weed, termite and rodent control
Business model: Home services
Company stage: Undisclosed
Constraint identified: Not enough demand
Channel: Google Ads
Time period: 8 months
Budget: $7,125 total recorded spend
Client: Published anonymously at the client’s request

Where it started

An established pest control business in Parker County, Texas needed more qualified leads without increasing spend.

The constraint, and why

Lead volume was acceptable but the cost per lead made growth uneconomic at the budget available.

What actually changed

Targeted search and call campaigns built around specific services rather than broad terms
Service mix and audience behaviour analysed before adjusting bids
Automated bidding introduced once there was enough conversion data to support it

Parker County, Texas. Budget recorded at $1,000 per month over eight months.

Measured results

Leads
98
Measured in the platform, not reconciled to finance · Google Ads
Cost per lead
Before: $133After: $47
A 65% reduction between the first and second four-month period
Measured in the platform, not reconciled to finance · Google Ads, first four months versus final four months
Blended cost per lead
$72.70
Measured in the platform, not reconciled to finance · Google Ads. $7,125 ÷ 98 leads reconciles exactly.
Cost per click
$10.73
Measured in the platform, not reconciled to finance · Google Ads

What is different now

The same monthly budget produced roughly three times as many leads by the end of the engagement.

Limitations and atypical circumstances

Leads are counted in Google Ads. The record does not show how many became customers, or what they were worth.
No click-through rate is published for this record. The figure in the source deck is above 100%, which is not possible, so it has been omitted rather than reproduced or guessed at.
The source deck also headlines a lead increase and a cost reduction percentage that its own figures do not support. Neither is published. The $133 to $47 movement is published because it is stated directly.
No written client release is on file for this record.

Permission

Published anonymous, authorised by Monastic (owner authorisation to publish anonymised records) on 2026-10-01.

No written release from the client is on file. The record is published anonymously and contains no client name. If you would like a reference conversation with a current client instead, ask for one — that is a fair thing to expect.

Source

Google Ads campaign record — pest control, Parker County TX

Outcomes this addressed

Lower cost to acquire