Not enough demand
Ten months of reach for a performance parts retailer
A brand awareness campaign that reached a very large audience on a small budget. It is reach evidence, not business evidence, and it is filed as such.
Reach only
Impressions, views or reach only. No business outcome is recorded in this one.
- Industry
- Performance automotive parts
- Business model
- B2C services
- Company stage
- Undisclosed
- Constraint identified
- Not enough demand
- Channel
- TikTok Ads
- Time period
- 10 months
- Budget
- $7,961.52 total recorded spend
- Client
- Published anonymously at the client’s request
Where it started
A retailer of high-performance parts for luxury vehicles wanted to build visibility in the US and European markets. Traditional channels were not reaching the younger audience it wanted.
The constraint, and why
The brand was unknown to the audience most likely to buy from it. The objective was awareness, and the record should be judged on that rather than on revenue it never set out to produce.
What actually changed
- Audience analysis to identify high-end car owners and enthusiasts
- Video creative built for the platform rather than adapted from other channels
- A/B testing and continuous optimisation through the run
US and European markets. Budget recorded at $800 per month.
Measured results
Impressions
21,256,777
Measured in the platform, not reconciled to finance · TikTok Ads
Video views
26,756,822
Measured in the platform, not reconciled to finance · TikTok Ads
Users reached
3,031,994
Measured in the platform, not reconciled to finance · TikTok Ads
What is different now
The brand became visible to a large enthusiast audience it had not previously reached.