Not enough demand
Patient inquiry calls for an outpatient imaging centre
A search and click-to-call programme for a diagnostic imaging centre. The least completely documented of our Google Ads records, and published as such.
Counted a business outcome
Leads, calls or conversions were counted. Revenue was not — no record here measures it.
- Industry
- Outpatient diagnostic imaging
- Business model
- Healthcare
- Company stage
- Undisclosed
- Constraint identified
- Not enough demand
- Channel
- Google Ads
- Time period
- Not recorded in the source
- Budget
- $1,000 per month
- Client
- Published anonymously at the client’s request
Where it started
An outpatient imaging centre needed new patients in a competitive local market and wanted its ad spend to produce inquiries rather than awareness.
The constraint, and why
Imaging demand is driven by immediate need and referral. The centre needed to be found at the moment a patient was looking.
What actually changed
- Audience built around health-service interest, age band and income class
- Search ads aimed at people deliberately looking for imaging services
- Click-to-call ads to generate direct phone contact
Bergen County and Passaic County, New Jersey. Budget recorded at $1,000 per month.
Measured results
Phone calls from the best-performing ad
76
Measured in the platform, not reconciled to finance · Google Ads, single best-performing ad rather than the whole campaign
Click-through rate, best-performing ad
3.45%
Measured in the platform, not reconciled to finance · Google Ads, single best-performing ad
What is different now
The centre had a measurable inquiry channel alongside physician referral.